Our
Story

Narasu’s is synonymous with enlightened Enterprise. The Company was established way back in the year 1926 with a vision of becoming a global market leader in the chosen segment and is currently spearheaded by P Sivanantham, Chairman. Narasu’s is committed to maintaining high standards of quality in products and services thereby reinforcing the confidence of customers and stakeholders.

The Company’s reputation is built on high principles of ethics, quality, reliability, fair dealing and integrity. Since its inception, these principles have been zealously guarded.

Sri Narasu’s Coffee Company Private Limited provides comprehensive coffee solutions for various purposes and our trade mark indicates our assurance that we give the best value for the money and we have a dedicated and efficient team working behind the whole process.

 

 

Our Coffee

“The Flavor of India in every cup”

Narasu’s reputation stands on its quality. We adhere to stringent quality control measures to maintain quality at every stage of the manufacturing process from “Bean to Cup”. With well-equipped Lab facilities, Qualified Lab chemists and cup tasters, we analyze every batch of production, day in and day out, to guarantee consistency in quality.

Directors of Narasu's

P. Sivanantham, Chairman

A Visionary Leader in the Coffee Industry

” Deeper Roots make Strong trees “

P. Sivanantham, the esteemed Chairman of our organization, stands as a true testament to the spirit of self-made success. With an unwavering commitment spanning over a decade, he has been an integral force driving the growth and progress of our company, delving deep into every aspect of the coffee industry, from plantation to manufacturing and trade.

Under his tireless efforts and insightful leadership, Narasu’s has emerged as one of India’s premier coffee companies, gaining global recognition for its unmatched quality and exceptional taste. Our relentless pursuit of excellence is a reflection of Siva’s profound values—embracing only the highest standards of quality, hard work, truth, integrity, perseverance, service, and self-confidence.

Affectionately known as Siva, he brings a wealth of experience garnered from three decades of dedicated hard work. His journey in the industry began in 1987, and since then, he has wholeheartedly dedicated his time, applying both theoretical knowledge and practical expertise to drive the business towards unparalleled success.

Siva’s passion for coffee and his vision for the industry continue to inspire us on our quest to deliver the finest coffee experience to our valued customers worldwide. His profound impact on the enterprise has been instrumental in shaping our brand identity, fostering growth, and earning the trust of coffee enthusiasts around the globe.

As we celebrate the legacy and leadership of P. Sivanantham, we remain committed to upholding his values and principles, steering our company towards even greater heights of excellence. Together, we envision a future where Narasu’s remains synonymous with exceptional coffee and unwavering dedication to our craft.

Join us on this journey of passion, innovation, and relentless pursuit of perfection as we honor the vision of our esteemed Chairman, P. Sivanantham.

S. Srudheep, Managing Director

” Innovation is the only way to reach our target in this competition world “

With unwavering determination for innovation and success, S. Srudheep took on the mantle of Managing Director at Narasu’s in 2012. Despite his young age of 23, he stepped into this prestigious position after undergoing rigorous training under the guidance of his illustrious father, Mr. P. Sivanantham, a stalwart in the coffee business.

As the visionary leader overseeing the day-to-day affairs of the company, S. Srudheep exemplifies the spirit of dedication, patience, and passion towards elevating Narasu’s to new heights of global prominence. His mission is clear—to achieve unparalleled growth and maintain the firm’s goodwill, firmly rooted in delivering the finest coffee experience.

Mr. Srudheep firmly believes that the success of the organization hinges on its ability to customize products according to the unique needs of our valued customers. Emphasizing customer-centricity, he strives to ensure that each cup of Narasu’s coffee is a tailored delight, crafted to surpass expectations.

With a strategic approach to business expansion, S. Srudheep has consistently implemented innovative strategies, leveraging his practical knowledge in manufacturing, processing, and marketing fields. His forward-thinking mindset has been instrumental in driving the growth and success of the company.

Adhering to the principles of ideal corporate governance, both Mr. S. Srudheep and Mr. P. Sivanantham hold an unwavering commitment to every detail, ensuring utmost satisfaction for our valued consumers.

At Narasu’s, we take immense pride in our leadership’s passion for excellence and their relentless pursuit of innovation. With Mr. S. Srudheep at the helm, we strive to embrace the challenges of a competitive world and continue our legacy of delivering exceptional coffee products worldwide.

Vision and Mission

Our Vision

" Our Infrastructure determines Our Purity of Success. "

We are providing our products in a sustainable manner, to enrich the lives of our customers and allow them to make environmentally and socially conscious choices.

Our Mission

" Serve everyone better than anyone else. "

Success: We provide coffee and other products with excellent service and Quality.
Integrity: Being authentic, and going further doing the right thing; personifying ethics, honesty and fair dealing.
Passion: Maintain our commitment to manufacture and Market quality Products with traditional Values..

Infrastructure

" Our Infrastructure determines Our Purity of Success."

The manufacturing units and office is situated at Salem which comprises of two major units and many subsidiary units, one major unit which is situated in 16, court road, Johnson pet, Salem 636007, Where we produce Roasted & Ground Coffee, Tea, Masala and processed products. Second major unit which is situated at D.perumapalayam, vedapatti village, veeranam , salem , where we manufacture Pure and Chicory blended instant coffee. In both the units we have good working environment, flow of products and safety measures are well looked into along with good packing facilities.

The Factory's manufacturing unit is situated in s prime location in the district of Salem.

The company has 65 outlets in the state of Tamil Nadu and Pondicherry. The main concept is to provide freshly ground coffee to its quality conscious customers and it also has an emerging and market in states like Karnataka, Andhra Pradesh, Uttar Pradesh, New Delhi, Mumbai, etc. Their products are also being exported to countries like UAE, USA, Canada, Malaysia, Singapore, Indonesia, Australia, etc.

It is also important to note that at Narasu's we keep perfecting the art and science of coffee manufacturing by constantly adapting to latest technologies. They are also equipped with the latest top notch machinery for production as well as an amazing laboratory with best equipments for analysis and research.

Achievements and Honours

"Only those who dare to fail greatly can ever achieve greatly"

Best Exporter Trophy
 Awarded with "Best Exporter Trophy" for South East Region from coffee board of India for the years 2009-10, 2010-11, 2011-12 and 2013-14.

Second Best Exporter
 Awarded with "Second Best Exporter" for Exporting Instant Coffee to United States for the Year 2007-2008.

Best Tax Payers
 We honoured from Income Tax Department for Best Tax Payers Awards for the assessment years 1994-1995 and 1995-1996.

Corporate Social Responsibility

"Even Do Small things with great Humanities"

- Narasus's seeks to empower individuals and groups of people by providing them skills and also help them make changes in their communities.

- The group continuously contributes to social and community welfare programs. Healthcare and other useful philanthropic programs.

- The group continuously contributes to social and community welfare programmes,Educational aid financial assistance provided to Orphanage and Old aged homes.

- The Company also conducts free health checkups and Eye camps with expertise doctors from the famous Ramakrishna Mission Hospital.

- On the Educational front has provided free assistance to under privileged students with tuition classes, Moral training and free books to students.

- All the barren land available has been converted into a Green Zone.

Our love and passion for coffee are what brought my company and me together, and it’s the reason we started Narasu's. We strive to make every cup of coffee an extraordinary experience for our customers.

— P. Sivanantham, Chairman —